Tech News: Yahoo and Microsoft reached a Search Deal

Written by | Tech

After months of negotiations and speculation, Yahoo and Microsoft finally reached a 10 year online search and advertising deal, in the hopes of gaining more search traffic and better compete with Google. The announcement was made July 29 through their web site “ChoiceValueInnovation.com

Details of the deal can also be found at “ChoiceValueInnovation.com

From Yahoo News:

SAN FRANCISCO – Microsoft Corp. has finally roped Yahoo Inc. into an Internet search partnership, capping a convoluted pursuit that dragged on for years and finally setting the stage for the rivals to make an all-out assault against the dominance of Google Inc.

The 10-year deal announced Wednesday gives Microsoft access to the Internet’s second-largest search engine audience, adding a potentially potent weapon to the software maker’s Internet arsenal as it tries to better confront Google, the leader in online search and advertising.

Google tried to stop Yahoo from falling into Microsoft’s camp. Last year it formed its own proposed search advertising deal with Yahoo, only to be forced to retreat from that alliance after U.S. antitrust officials threatened to sue.

For related news:

——————————————————————
For more Tech News: Switched | AOL Tech News | Yahoo Tech News | SlashDot | Cnet News | PC World | PC Magazine

Last modified: July 29, 2009

One Response to :
Tech News: Yahoo and Microsoft reached a Search Deal

  1. ddadmin says:

    Wow! Finally Microsoft has reached a deal Yahoo for an internet search partnership. Will the newly announced deal between giants Microsoft and Yahoo be a good thing? Got to wait and see. But atleast Microsoft and Yahoo deal is straightforward and not complex at all and ofcourse, the negotiation talks have been going for long. I was just curious to know all the past negotiations between Microsoft and Yahoo so collected all the articles and links (more than 200) related to the current merger and the previous events or negotiations between Microsoft and Yahoo. If you are interested check the link below.
    http://markthispage.blogspot.com/2009/07/saga-of-microsoft-and-yahoo-from-2007.html

Leave a Reply