After months of negotiations and speculation, Yahoo and Microsoft finally reached a 10 year online search and advertising deal, in the hopes of gaining more search traffic and better compete with Google. The announcement was made July 29 through their web site “ChoiceValueInnovation.com“
Details of the deal can also be found at “ChoiceValueInnovation.com“
From Yahoo News:
SAN FRANCISCO – Microsoft Corp. has finally roped Yahoo Inc. into an Internet search partnership, capping a convoluted pursuit that dragged on for years and finally setting the stage for the rivals to make an all-out assault against the dominance of Google Inc.
The 10-year deal announced Wednesday gives Microsoft access to the Internet’s second-largest search engine audience, adding a potentially potent weapon to the software maker’s Internet arsenal as it tries to better confront Google, the leader in online search and advertising.
Google tried to stop Yahoo from falling into Microsoft’s camp. Last year it formed its own proposed search advertising deal with Yahoo, only to be forced to retreat from that alliance after U.S. antitrust officials threatened to sue.
For related news:
- Microsoft and Yahoo Are Said to Have Reached a Deal
- Details Of Microsoft (MSFT) Deal With Yahoo! (YHOO) Released: Too Complex To Work
- Yahoo, Microsoft reach search, ads deal
- Microsoft, Yahoo Announce Search Deal
Last modified: July 29, 2009