The video above is the “I’am…” commercial for Nikon Coolpix. But there have been reports that Nikon will start a new “I’am…” campaign in Europe and South Africa, that is said to be for new and yet to be announce products. The said campaign is said to cover online, print, TV and outdoors ads. The first ad is schedule to air in UK this April 11, 2011 after the rumored April 4 product announcement from Nikon.
Here are some behind the scene of the new Nikon “I’am…” commercial.
I would guess that Nikon would be launching an upgrade of the Nikon D5000, which can be the Nikon D5100, similar to what Nikon did to the Nikon D3000 and upgraded it to Nikon D3100, which was launched last August 2010.
Source: Nikon Rumors
Last modified: March 12, 2011