Sony out α35 DSLR with translucent mirror technology

Written by | Gadgets, Tech

So the Sony α33, now has a successor, the α35. The Sony α35 uses the newly develop APS HD CMOS sensor, it’s a Sony SLR for beginners and will probably be a competitor of Nikon D3100 and the Canon 600D.

Sony α35 DSLR features a 3-inch Xtra Fine LCD™ display, 16.2 Megapixels APS HD CMOS sensor and an in-camera ‘Picture Effect’ Creative capabilities, Full HD Movie Capture, support a wide variety of memory card (Memory Stick PRO Duo/Stick PRO-HG Duo, SD , SDH, SDXC memory card) and mini-HDMI connector, BRAVIA Sync, PhotoTV HD, DVDirect compatible. Which means if you own other Sony products like the Bravia TV, you won’t have any problem sharing your photos.

The Sony α33 will cost $700 with 18-55mm kit zoom lens and $600 for the if you just want it’s slim and petite body. Full technical specs and PR after the break.

Technical Specification of Sony’s Alpha (α) 35:
Type Interchangeable Lens Digital Camera with built-in flash
Lens Compatibility Sony A-mount lenses. Minolta and Konica Minolta AF lenses.
Image Sensor
Type Exmor™ APS HD CMOS sensor with RGB primary color filters
Size APS-C type(23.5 x 15.6mm)
Effective Pixels Approx. 16.2 megapixels
Total Pixels Approx. 16.5 megapixels
Anti-Dust Function Charge protection coating on Low-Pass Filter and Image Sensor-Shift mechanism
Recording System (still image)
Recording format JPEG (DCF v.2.0, Exif v.2.3, MPF Baseline) compliant, DPOF compatible, RAW (Sony ARW 2.2 format), RAW & JPEG
Image size (pixels) Aspect Ratio:3:2 L: 4912 x 3264 (16 M),
M: 3568 x 2368 (8.4 M),
S: 2448 x 1624 (4 M)
Aspect Ratio:16:9 
L: 4912 x 2760 (14 M),
M: 3568 x 2000 (7.1 M),
S: 2448 x 1376 (3.4 M)

Aspect Ratio:Sweep Panorama
Wide: Horizontal 12416 x 1856 (23M), Vertical 2160 x 5536 (12M)
Standard: Horizontal 8192 x 1856 (15M), Vertical 2160 x 3872 (8.4M)
Aspect Ratio:3D Sweep Panorama
Wide: 7152 x 1080 (7.7 M), Standard: 4912 x 1080 (5.3 M), 16:9: 1920 x 1080 (2.1 M)

Image quality modes RAW, RAW & JPEG, JPEG Fine, JPEG Standard
Other features Picture Effect: 7 types (11 variations): Pop Color, Retro Photo, High-key, High Contrast Monochrome, Toy Camera,
Posterization (Color, B/W), Partial Color (Red, Yellow, Blue, Green) Creative Style: Standard, Vivid, Portrait, Landscape, Sunset, B/W (contrast, saturation, sharpness adjustable in +/-3 steps) Dynamic Range functions: Off, D-Range Optimizer (Auto, Lv 1 – 5), Auto HDR (Auto Exposure Diff., Adjustable Exposure Diff.:up to 6 EV between 1 – 6 EV in 1 EV steps)
Color space sRGB, Adobe RGB
Recording system (movie)
Recording format AVCHD/MP4
Image size (pixels) [1080 50i-compatible / PAL]* AVCHD: 1920 x 1080 (50i recording, 25 fps image sensor output/Average bit rate 17 Mbps)
MP4: 1440 x1080 (25 fps / Average bit rate 12 Mbps), 640 x 480 (25 fps / Average bit rate 3 Mbps)
Media Memory Stick PRO Duo / Memory Stick PRO-HG  Duo / SD memory card / SDHC memory card / SDXC memory card
Noise reduction
Noise reduction Long exposure NR: On/Off selectable, available of shutter speeds longer than 1 sec. High ISO NR: Auto/Weak selectable
White Balance
White Balance modes Auto, Daylight, Shade, Cloudy, Incandescent, Fluorescent, Flash, C. temp./Filter (2500- 9900k with 19-step Magenta/Green compensation)
Focus System
Type TTL phase detection system
Sensor CCD line sensors
Focus Point 15 points (3 point cross type)
Sensitivity Range -1 EV to +18 EV (at ISO 100 equivalent)
Focus modes AF/MF selectable. AF modes: Single-shot AF, Automatic AF, Continuous AF
Focus area Wide, Spot, Local (15 local areas selectable)
Other features Predictive control, Focus lock, AF illuminator (Built-in flash, Range: approx. 1-5m)
Exposure Control
Metering Sensor 1200-zone evaluative metering
Metering -2 EV to +17 EV (at ISO 100 conversion with F1.4 lens)
Modes Multi-segment, Center-weighted, Spot
Exposure Modes AUTO, AUTO Advanced (AUTO+), Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Sweep Panorama (2D/3D), Tele Zoom Continuous Advance Priority AE
Scene Portrait, Landscape, Macro, Sports action, Sunset, Night portrait, Night view, Hand-held Twilight
Exposure ±2EV (in 0.3EV steps)
Bracketing 3 continuous exposures, in 0.3/0.7EV steps
AE Lock Available with AE lock button. AE is also locked when focus is locked in multi-segment metering mode.
ISO Sensitivity AUTO (ISO100-1600), ISO100 to 12800 selectable (in 1 EV steps, Recommended Exposure Index), Multi Frame NR (extendable up to ISO25600)
Type Screen size: 1.2 cm (0.46 type), effective display size: 1.1 cm (0.43 type), electronic viewfinder (color), Xtra Fine
Total no. of dots 1,440,000 dots equivalent
Effective no. of dots 1,152,000 dots equivalent
Brightness control Auto / Manual (3 steps between -1 and +1)
Field coverage 100%
Magnification 1.10x (with 50mm lens at infinity, -1m )
Diopter Adjustment -4.0 to +4.0 m
Eye Point Approx. 19mm from the eyepiece lens, 18mm from the eyepiece frame (CIPA standard)
Type of Mirror Fixed, Translucent type
Display Histogram display, real-time image adjustment display (reflects Picture Effect, exposure compensation, white balance, creative style), Grid Line, Magnified display for playback
LCD monitor
Type 7.5cm (3.0-type) wide type TFT, Xtra Fine LCD with TruBlack technology
Total no. of dots 921,600 dots
Brightness control Manual (5 steps between -2 and +2)/ Sunny Weather
Field coverage 100%
Display Histogram display, real-time image adjustment display (reflects Picture Effect, exposure compensation, white balance, creative style), Grid Line, Magnified display for playback
Other features
Other features Face detection (up to 8 faces detectable automatically), Smile shutter (selectable from 3 steps), Help guide
Type Electronically-controlled, vertical-traverse, focal-plane type
Shutter speeds 1/4000 – 30 sec.,Bulb
Flash sync. speed 1/160 sec.
SteadyShot  INSIDE
Type Image-sensor shift mechanism
Compensation effect Equivalent to approx. 2.5 to 4 steps in shutter speeds (varies according to shutting conditions and lens used)
Drive Modes
Drive modes Single-shot, Continuous shooting (Hi/Lo selectable), Self-timer (10/2 sec delay selectable)
Continuous shooting (approx.) Tele-zoom Continuous Advance Priority AE mode: max. 7 fps (approx. 1.4x magnification), Continuous mode: max. 5.5 fps
* Varies according to shooting conditions and memory card used
No. of frame recordable* (approx.) JPEG (Standard / Fine): 18 / 14 (29 / 21 in Tele-zoom Continuous Advance Priority AE mode), RAW: 6, RAW & JPEG: 6
* Varies according to shooting conditions and memory card used
* Continuous Advance (Hi) in Drive mode
Type Built-in, Auto Pop-up
Guide No. 10 (in meters at ISO 100)
Flash coverage 18mm (focal-length printed on the lens body)
Control ADI, Pre-flash TTL
Flash compensation ± 2.0 EV in 0.3 EV steps
Flash Bracketing 3 exposures in 0.3/0.7 EV steps
Flash modes Flash off, Autoflash, Fill-flash, Slow Sync., Rear Sync., Red-eye reduction (on/off selectable for Autoflash and Fill-flash mode), Wireless*, Hi-Speed Sync.*,
* With external Flash HVL-F58AM, HVL-F56AM, HVL-F43AM, HVL-F42AM, HVL-F36AM
Playback Single (with or without shooting information, RGB histogram & highlight/shadow warning), 6/12-frame index view, Enlarged display mode (L: 11.8x, M: 8.8x, S: 6x), Image orientation (On/Off selectable), Slideshow, Panorama scrolling, Auto Review (10/5/2 sec Off selectable), Folder selectable (still image), slow-forward (movie), fast-forward/fast-rewind (movie)
Output and Compatible OS
HD output HDMI mini connector (Type-C), BRAVIA Sync (link menu), PhotoTV HD, DVDirect compatible
Compatible OS (USB connection) Windows XP*SP3,Windows Vista** SP2,Windows 7 Mac OS X(v10.3-v10.6)
*64-bit and Starter Editions are not supported.
**Starter Edition is not supported.
Microphone Built-in stereo microphone or ECM-ALST1 / ECM-CG50 (sold separately)
Speaker Built-in, monaural, Volume settings in 8 steps between 0 and 7
Compatible standards Exif Print、Print Image Matching III, DPOF setting
Battery One rechargeable battery pack NP-FW50
Battery performance Approx. 440 shots with finder, approx. 420 shots with LCD monitor (CIPA standard)
External power AC Adaptor AC-PW20 (sold separately)
Weight Approx. 473 g (With battery and Memory Stick PRO Duo included) Approx. 415 g (Body only)
Dimensions (W x H x D) Approx. 124.4 x 92 x 84.7 mm
Operating temperature 32 – 104 degrees F (0 – 40 degrees C)

Source: Photography Easy


Light, Compact Camera Delivers 16.2 Megapixels and New In-camera ‘Picture Effect’ Creative Capabilities

SAN DIEGO, June 8, 2011 — Light, compact and easy to use, Sony’s new α35 (SLT-A35) interchangeable lens camera brings pro-style shooting speeds and diverse creative options to photographers of all abilities.
Building on the acclaimed α33 and α55 models, the α35 camera with Sony’s Translucent Mirror Technology allows responsive, accurate continuous autofocus – whether shooting high-speed still photos or recording full HD movies.
“Our Translucent Mirror Technology continues to push the limits of modern DSLR technology,” said Kristen Elder, director of the alpha digital imaging business at Sony Electronics. “The new α35 camera combines this unique innovation with a newly developed APS HD CMOS sensor and a diverse, user-friendly interface, making it a compelling choice for experienced photographers and first-time SLR buyers alike.”
She added, “Amateur photographers will appreciate the on-screen Help Guide, which gives a clear explanation of selected functions and how they’re used. More advanced photographers will welcome features such as a top panel-mounted button that is fully customizable, allowing instant recall of any one of 14 frequently-used functions according to their preference.”

Premium, High-Speed Performance
Making its debut on the α35 camera, Tele-zoom High Speed Shooting magnifies a central portion of the image area providing an effective 1.4x magnification (appx) while shooting at up to 7 fps. Providing continuous tracking autofocus of still or moving objects, this feature is ideal for capturing fast-moving sports, children’s expressions at just the right moment or distant subjects with a high-speed burst of frames. There’s also a rapid up to5.5 fps drive mode that offers full-resolution continuous shooting with tracking AF.
With a resolution of 16.2 effective megapixels, the Exmor™ APS HD CMOS sensor delivers stunningly detailed, low-noise still and HD video images. Complementing the sensor’s extremely high resolution and sensitivity, the camera’s powerful BIONZ® processor optimizes image data to assure flawless images with rich, natural color reproduction. A maximum sensitivity of ISO 12800 and extension to ISO 25600 makes it possible to capture beautifully natural still images and HD video in low light.
Advanced Quick AF Live View continuously displays a real-time output from the main image sensor during still or Full HD video shooting. Light is partially directed from the translucent mirror to an AF sensor to permit non-stop precision TTL phase-detection autofocus – a benefit not possible with traditional DSLR cameras.
Shooting stills or AVCHD™ video, users can enjoy a superbly detailed view on the high-quality 3-inch Xtra Fine LCD™ display. Sony’s TruBlack™ technology assures high-contrast images with rich, deep blacks – even when shooting outdoors.
The high-resolution Tru-Finder™ display offers a precision alternative to framing shots on the camera’s LCD. Offering an extremely detailed, high contrast image with full 100% field coverage, it’s ideal for live preview of picture effects and exposure adjustments. Accurate composition of landscapes, architecture and other scenes is enhanced by 3 selectable grid line patterns.

Creative New “Picture Effects”
The α35 model offers a new in-camera ‘Picture Effect’ setting that lets users add extra impact to stills or Full HD video during shooting, without the worry of editing images afterwards. Effects can be previewed on the camera screen, allowing photographers to see the result of a chosen effect instantly rather than post-shooting. The inspiring palette of artistic treatments includes Retro Photo, High-key, Toy Camera and Posterization.
It’s also easy to produce dramatic Partial Color effects, with a single color highlighted against the rest of the image in monochrome. This popular effect is normally achieved through a series of painstaking steps using photo editing software. With the new α35 camera it’s both automatic and instant.

Improved Battery Life and Compatible α Accessories
Reductions in power consumption boost the camera’s battery life to a generous 440 still shots (approx. when using the rear LCD panel) between battery charges – a 30 percent increase over its predecessor.
The α35 model is compatible with the full range of 32 A-mount interchangeable lenses that includes six Carl Zeiss® lenses, as well as the full range of alpha accessories including flashes, carrying cases, LCD monitors and more.
The new camera is compatible with Sony’s full line of SD memory cards, including the newest Class 10 versions, as well as the Memory Stick PRO-HG™ Duo HX series. Available in capacities up to 32 GB, both media enable higher read speeds for more stable and optimal performance by Sony hardware features such as high-speed burst shooting or HD movie shooting.

Firmware Upgrade for A33 / A55 Models
Available beginning June 20th, a firmware update for existing α33 and α55 cameras adds several creative and operational enhancements.
Support for the ‘Picture Effect’ function featured on the new α35 model is now offered. High-Speed Synch is supported during wireless operation with a compatible external flash (α55 only). Ergonomics are further improved with revised menus and a new mode that lets users switch shooting parameters overlaid on-screen for clear, uncluttered composition. The a33 and a55camera’s Digital Level Gauge can also be displayed when shooting via the optional CLM-V55 external LCD monitor. Frequently used features can now be custom-assigned to the D-RANGE button for rapid, menu-free access.
The upgrade can be downloaded from: (

Pricing and Availability
The new α35 interchangeable lens camera will be available this August with an 18-55mm kit zoom lens (model SEL1855) for about $700. It will also be offered as a body-only (without kit lens) for about $600.
Both the camera kit package (model SLT-A35K) and body-only (model SLT-A35) will be sold at Sony retail stores ( and other authorized dealers nationwide.

Last modified: June 8, 2011

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