HTC just announced that they’ll enter a strategic partnership with Beats™ Electronics LLC, the makers of the popular Beats by Dre line of headphones. The actual cost of the partnership was not included in the announcement but according to a report by Cnet; HTC will acquire 51% of the company that will cost more than more than $500 million.
No matter how much the acquisition is, the consumer will be the one benefiting with this partnership. Together with this announcement, HTC will introduce HTC devices integrated with Beats speaker that will be available this fall and may be HTC handset that includes Beats by Dr. Dre headphones?
Update: Cnet reports that the HTC and Beats acquisition/partnership is worth $309 million.
You can read the full PR here.
Last modified: August 11, 2011