RIM gives $100 worth of app after service outage

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Last week there was a system outage for RIM subscribers and this was evident when you visit social networking sites like Facebook, Twitter and Google+, BB users send out status update regarding the BB service that they have is either down or not working.

In the hopes to appease Blackberry subscribers, RIM is giving away $100 worth of free premium apps for BB subscribers and this RIM’s “expression of appreciation for their patience during the recent service disruptions.” The Apps will be available via the BlackBerry® App World™ and can be downloaded until December 31, 2011.

The complete list of premium apps that can be downloaded for free will become available at BlackBerry App World over a period of four weeks beginning Wednesday, October 19th. RIM already have a partial list of apps that can be downloaded for free, which looking at the list are great and good quality apps.

• SIMS 3 – Electronic Arts
• Bejeweled – Electronic Arts
• N.O.V.A. – Gameloft
• Texas Hold’em Poker 2 – Gameloft
• Bubble Bash 2 – Gameloft
• Photo Editor Ultimate – Ice Cold Apps
• DriveSafe.ly Pro – iSpeech.org
• iSpeech Translator Pro – iSpeech.org
• Drive Safe.ly Enterprise – iSpeech.org
• Nobex Radio™ Premium – Nobex
• Shazam Encore – Shazam
• Vlingo Plus: Virtual Assistant – Vlingo

In a press release RIM Co-CEO Mike Lazaridis said “We are grateful to our loyal BlackBerry customers for their patience,” added Lazaridis. “We have apologized to our customers and we will work tirelessly to restore their confidence. We are taking immediate and aggressive steps to help prevent something like this from happening again.”

Aside from the $100 worth of free apps, RIM will also provide one month of free Technical Support for their enterprise customers and if you are current customer a complimentary one month extension of your existing contract, and for those who do not have a Technical Support contract they’ll be offered a one month trial of RIM’s BlackBerry Technical Support Services – Enhanced Support for free.

I’m not a BlackBerry User (yet!) but I have a BB phone that I’m planning to get this Holiday season, the $100 free apps and the free Technical Support are good move by RIM to show that they’re serious in retaining their subscribers, but one this that needs to be done here is that they need to make sure that this kind of system outage should not or should I say MUST NOT happen again.

You can read the full PR below.

Research In Motion Offers Free Premium Apps to Customers Following Service Interruptions


Waterloo, ON – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) announced today that a selection of premium apps worth a total value of more than US $100 will be offered free of charge to subscribers as an expression of appreciation for their patience during the recent service disruptions. The apps will be made available to customers over the coming weeks on BlackBerry® App World™ and will continue to be available until December 31, 2011.*

“Our global network supports the communications needs of more than 70 million customers,” said RIM Co-CEO Mike Lazaridis. “We truly appreciate and value our relationship with our customers. We’ve worked hard to earn their trust over the past 12 years, and we’re committed to providing the high standard of reliability they expect, today and in the future.”

The complete selection of premium apps will become available to download at BlackBerry App World over a period of four weeks beginning Wednesday, October 19th. The selections over this period will include the following (with more to come):

• SIMS 3 – Electronic Arts
• Bejeweled – Electronic Arts
• N.O.V.A. – Gameloft
• Texas Hold’em Poker 2 – Gameloft
• Bubble Bash 2 – Gameloft
• Photo Editor Ultimate – Ice Cold Apps
• DriveSafe.ly Pro – iSpeech.org
• iSpeech Translator Pro – iSpeech.org
• Drive Safe.ly Enterprise – iSpeech.org
• Nobex Radio™ Premium – Nobex
• Shazam Encore – Shazam
• Vlingo Plus: Virtual Assistant – Vlingo

RIM’s enterprise customers will also be offered one month of free Technical Support. Current customers will be offered a complimentary one month extension of their existing Technical Support contract, and customers who do not currently have a Technical Support contract will be offered a one month trial of RIM’s BlackBerry Technical Support Services – Enhanced Support, free of charge. Additional details about the program and information about how to register will be available at www.blackberry.com/enterpriseoffer.

“We are grateful to our loyal BlackBerry customers for their patience,” added Lazaridis. “We have apologized to our customers and we will work tirelessly to restore their confidence. We are taking immediate and aggressive steps to help prevent something like this from happening again.”

Note to Editors:
Last week, many customers experienced service interruptions and delays over a period of approximately 3 days in Europe, the Middle East, India and Africa, 1.5 days in Latin America and Canada, and 1 day in the United States. Global teams worked around the clock to contain the issue and minimize the impact to customers as much as possible. As of Thursday, October 13, service levels returned to normal.

* Please note that the availability of this offer will depend on the type of device, operating system version, access to BlackBerry App World and local conditions and/or restrictions.

Last modified: October 17, 2011

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