Apple’s Mac App Store reaches 100 million downloads!

Written by | Apple, Tech

Less than a year since it was announced, the Apple Mac App Store now exceeded 100 million downloads. In a press release Philip Schiller, Apple’s senior vice president of Worldwide Marketing said “In just three years the App Store changed how people get mobile apps, and now the Mac App Store is changing the traditional PC software industry… With more than 100 million downloads in less than a year, the Mac App Store is the largest and fastest growing PC software store in the world.”

ComputerWorld also provided us some interesting stats.

  • Several millions of the 100 million downloads from the Mac App Store were, in fact, Lion, which Apple distributed exclusively through the online market. Apple said in October that it had sold six million copies of Lion through the quarter that ended Sept. 30.
  • Apple’s slice of the revenue pie amounted to just $34 million per quarter, or about $132 million for 2011, estimated Brian Marshall, an analyst with International Strategy and Investment Group (ISI).
  • Total revenue for the Mac App Store was $113 million per quarter, or $452 million for the year, said Marshall in a short note to clients.
  • Apple takes 30% of all revenues generated by the Mac App Store, while developers receive the remaining 70%.

If Apple is planning to unify both the Mac OS and iOS in the “foreseeable” future then we may see the Mac App Store and the (itunes) App Store to be one gigantic App store for Apple. Just imagine, just buy 1 app and you can install and run it on any if not all Apple Products (iDevices, iMac, Macbooks, Apple TV?).

You can read the complete ComputerWorld article here and the full PR here.

Last modified: December 13, 2011

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