Rather than going thru a lengthy court battle and wasting investor’s money, it looks like Yahoo and Facebook are friends once again with their extend and expand distribution arrangements, patent cross licensing and new advertising partnership.
The settlement came after their months-long patent dispute. The patent in question are 10 patents that Yahoo said in their 19-page lawsuit.. “Facebook’s entire social network model, which allows users to create profiles for and connect with, among other things, persons and businesses, is based on Yahoo’s patented social networking technology,”
No money was involved in the settlement but instead Yahoo will now have a deeper partnership with Facebook and with it’s more than 900 million users, Yahoo will certainly benefit more from this than Facebook, then again Facebook is also in need of an advertising partner to monetize its more than 900 million users outside of Facebook walls.
You can read Yahoo’s press release below.
July 6, 2012
Yahoo! and Facebook Launch Strategic Alliance and Resolve Patent Dispute
SUNNYVALE, Calif. & MENLO PARK, Calif.–(BUSINESS WIRE)– Yahoo! (NASDAQ:YHOO) and Facebook (NASDAQ:FB) today announced that they have entered into definitive agreements that launch a new advertising partnership, extend and expand distribution arrangements, and settle all pending patent claims between the companies.
Under the agreements, which include a patent portfolio cross-license, the parties will work together to bring consumers and advertisers premium media experiences promoted and distributed across both Yahoo! and Facebook. Yahoo! and Facebook will also work together to bring Yahoo!’s large media event coverage to Facebook users by collaborating on social integrations on the Yahoo! site.
“We are excited to develop a deeper partnership with Facebook, and I’m grateful to Sheryl and her team for working hard together with our team to develop this dynamic agreement. We are looking forward to building on the success we have already seen to provide innovative new products and experiences for both consumers and sponsors,” said Ross Levinsohn, interim CEO of Yahoo!. “Combining the premium content and reach of Yahoo! as the world’s leading digital media company with Facebook provides branded advertisers with unmatched opportunity.”
“I’m pleased that we were able to resolve this in a positive manner and look forward to partnering closely with Ross and the leadership at Yahoo!,” said Sheryl Sandberg, Chief Operating Officer at Facebook. “Yahoo!’s new leaders are driven by a renewed focus on innovation and providing great products to users. Together, we can provide users with engaging social experiences while creating value for marketers.”
Since the launch of the original multi-year partnership between Yahoo! and Facebook that allows users to discover and connect news and information on Yahoo! sites and share them with their Facebook friends, Yahoo! has integrated the feature called “Social Bar” on more than 100 of its properties globally, and more than 90 million users have implemented it. As a result, Yahoo! has the largest active user base among all news sites that have integrated with Facebook’s Open Graph platform, making Social Bar the world’s leading social news application.
Going forward, Yahoo! and Facebook have agreed to work more closely and collaborate together on multiple tent-pole and anchor events annually over the next several years to provide unparalleled experiences for consumers and world-class sponsorship opportunities for advertisers.
Last modified: July 8, 2012