No, you’re not dreaming, that’s a leaked of Asus’ holiday roadmap for the upcoming Windows 8 tablet including the pricing and it looks like their starting price for the Windows 8 RT tablet is $599 and it can go as high as $1,299.00.
The problem with the Asus Windows 8 tablet lineup is how will they market these devices and how will they convince buyer to buy their device instead of a laptop or iPad/Android Tablet, plus we cannot ignore the fact that Asus (and even other Windows 8 Tablet manufacturer) will also be competing with the Microsoft Surface Tablet as well.
There will be two problem in marketing these Asus tabs;
- If a buyer think of these as tablets; then Asus (or even Microsoft) needs to convince the buyer that the Windows 8 Tablet worth the $599 that they’ll spending on the tablet and that it has an ecosystem that’s comparable with the iPad iOS and Android, since the $599 price tag of the Asus Vivo Tab RT is the price of a 32 GB iPad.
- If buyer will look as this as a ultrabook or even just a notebook; then the price may turn off the buyer since a $599 notebook can now get you an Acer Aspire with a Core i5 processor, 4 GB RAM, 500 GB HD and Windows 7 Home Premium 64-bit plus they’ll be eligible to the $14.99 Windows 8 Pro upgrade promo of Microsoft.
One major upside that these Asus Windows 8 tabs have is that they’re pre-loaded with Microsoft Office which can very well justify the premium price tag.
Asus still have time to change the pricing of their Windows 8 tablets and this can also serve as a litmus paper for the Microsoft Surface tablet and at what price point they’re willing to give or take when they start selling Microsoft Surface.
No doubt Microsoft have a shit load of money that they can burn in order to get things started with Windows 8 Tablet, just look at what happen with xbox, who would have thought that it’ll be a key-player in the gaming.
Last modified: September 18, 2012