Today, Twitter and Nielsen announced an agreement to create “Nielsen Twitter TV Rating,” an industry-standard metric that is based entirely on Twitter data. Its a fact that most people while watching TV will also tweet about the show and TV host even brags if they’re the trending topic (even if they’re not). Now it looks like Nielsen would want to use all our tweets on a particular TV Show or program in order to get the real-time metrics required to understand TV audience social activity for a better TV experience and targeted ads.
Steve Hasker, President, Global Media Products and Advertiser Solutions at Nielsen said “The Nielsen Twitter TV Rating is a significant step forward for the industry, particularly as programmers develop increasingly captivating live TV and new second-screen experiences, and advertisers create integrated ad campaigns that combine paid and earned media,”…“As a media measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data.”
The Twitter powered TV Rating will be commercially be available for the US market at the start of the fall 2013 TV season. So its still a year before we see awards like “Twitter’s Choice Award” in the Emmy.
Image Credit from NextTV
Last modified: December 18, 2012