This may come as a surprise to those who have Google+ account but are spending most of the time on Facebook and twitter. According to a report from GlobalWebIndex (GWI); Google+ is now the 2nd largest social network on the planet behind social media giant Facebook and a head of Youtube.
Data collected in GWI.8 (Q4 2012) demonstrates the continued shift in usage from localised social platforms to global ones with huge growth for Twitter, Google+ and Facebook. The fastest growing network in 2013 in terms of “Active Usage” (defined as “Used or contributed to in the past month”) was Twitter which grew 40% to 288m across our 31 markets (approximately 90% of global internet population). 21% of the global internet population now use Twitter actively on a monthly basis. This compares to 21% actively using YouTube, 25% actively using Google+ and a staggering 51% using Facebook on a monthly basis.
Even though Google+ (G+) was considered as a ghost town by most tech journo, GWI found that G+ active users grew by 27% to 343 million users and attributed the growth of G+ with the popularity of YouTube which comes in at number 3. It’s good to note that at least 11 social networking sites are local platforms mostly from China (9) and Russia (2) and are slow being overtaken by Twitter, Google+ and Facebook. Like with consumer electronics (CE) is looks like China will also be the largest social media market and will soon be the world’s most socially active market.
Last modified: January 29, 2013