A video posted by Instagram (@instagram) on

Today, we’re excited to announce our community has grown to more than 500 million Instagrammers — more than 300 million of whom use Instagram every single day. Our community also continues to become even more global, with more than 80 percent living outside of the United States.

Instagram is now bigger than Twitter and Snapchat. In a marketing standpoint, Instagram can be a powerful tool for advertisers, companies and brands, because of its rich media support, unlike Twitter where its mostly text.