Micro-blogging platform Twitter is currently testing to extend its iconic 140 characters to 280 characters per tweets, in order to “give users more characters to express themselves”.
Twitter explained in a blogpost;
We see that a small percent of Tweets sent in Japanese have 140 characters (only 0.4%). But in English, a much higher percentage of Tweets have 140 characters (9%). Most Japanese Tweets are 15 characters while most English Tweets are 34. Our research shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting in Japanese. Also, in all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting – which is awesome!
Twitter have been toying the concept of increasing the character limit for the longest time now. First they introduced a 10,000 character limit for DMs, then exclude photos, videos, GIFs, polls, and quote tweets in the 140 character limits.
The 140 character limit was established on the micro-blogging site to reflect the character limit of SMS, which is actually 160 characters, however the concept of 160 character limit on SMS became irrelevant when smartphones and messaging apps started to become popular and widely used.
It’ll be interesting if twitter (power) users will welcome the extended character limit, since the cramming your thoughts to 140 character, so you can share it on twitter is what made the service popular in the first place.
Can’t fit your Tweet into 140 characters? 🤔
We’re trying something new with a small group, and increasing the character limit to 280! Excited about the possibilities? Read our blog to find out how it all adds up. 👇https://t.co/C6hjsB9nbL
— Twitter (@Twitter) September 26, 2017
Last modified: September 27, 2017