Apple is currently developing a TV series called Swagger, which is based on the childhood of NBA Superstar Kevin Durant. Swagger will “explore the world of Amateur Athletic Union (AAU) basketball and the lives of the players, their families, and coaches.”
The series will be produced by Imagine Television and Durant’s Thirty Five Media, with Durant himself will serve as an executive producer. Swagger will be written and directed by Reggie Rock Bythewood, who is best known for the 2009 Notorious B.I.G. biopic Notorious, and Fox’s limited series Shots Fired.
It’s been reported that Apple will spend $1 billion on original content this year, that aims to boost Apple Music content and shows. Swagger is joined by a reboot of Steven Spielberg’s Amazing Stories series, a Reese Witherspoon-produced comedy starring Kristen Wiig, a Reese Witherspoon talk show, an HGTV-inspired series, and See, which is an “epic, world-building drama” from Peaky Blinders creator Steven Knight and Hunger Games director Francis Lawrence.
Image from nba.com
Last modified: February 15, 2018